SEO | Becks & Clates Ltd

SEO

Discovery & Goal Setting

PHASE - 1

Conduct an in-depth consultation to understand the client’s business goals, industry, and competition.
Define target audiences and their search behaviors.
Set measurable SEO goals (e.g., organic traffic growth, improved rankings, conversions).
Align goals with broader marketing and business objectives.

Conduct an in-depth consultation to understand the client’s business goals, industry, and competition.
Define target audiences and their search behaviors.
Set measurable SEO goals (e.g., organic traffic growth, improved rankings, conversions).
Align goals with broader marketing and business objectives.

PHASE - 3

Keyword Research

Use tools like Google Keyword Planner, Ahrefs, SEMrush, or Ubersuggest to identify keywords based on search volume, difficulty, and intent.
Group keywords into categories (e.g., informational, transactional, navigational).
Analyse competitors’ keyword strategies to identify gaps and opportunities.
Select target keywords that align with the client’s goals and audience.

Use tools like Google Keyword Planner, Ahrefs, SEMrush, or Ubersuggest to identify keywords based on search volume, difficulty, and intent.
Group keywords into categories (e.g., informational, transactional, navigational).
Analyse competitors’ keyword strategies to identify gaps and opportunities.
Select target keywords that align with the client’s goals and audience.

PHASE - 5

On-Page SEO Optimisation

Revise title tags, meta descriptions, and headers to include target keywords.
Optimise images by compressing files and adding descriptive alt text.
Ensure internal linking structures guide users and search engines effectively.
Enhance content readability with proper formatting, subheadings, and multimedia.

Revise title tags, meta descriptions, and headers to include target keywords.
Optimise images by compressing files and adding descriptive alt text.
Ensure internal linking structures guide users and search engines effectively.
Enhance content readability with proper formatting, subheadings, and multimedia.

Content Creation

PHASE - 7

Start the email campaign, sending sequences according to the automation setup.
Assign call lists to the sales team, prioritising high-value leads.
Implement a cadence that combines emails, calls, and LinkedIn outreach to maximize engagement.
Monitor engagement metrics like email opens, clicks, replies, and call feedback in real-time.

Start the email campaign, sending sequences according to the automation setup.
Assign call lists to the sales team, prioritising high-value leads.
Implement a cadence that combines emails, calls, and LinkedIn outreach to maximize engagement.
Monitor engagement metrics like email opens, clicks, replies, and call feedback in real-time.

Comprehensive Website Audit

PHASE - 2

Use tools like Screaming Frog, Ahrefs, or SEMrush to crawl the website and detect issues such as broken links, duplicate content, and missing metadata.
Assess website speed and performance using Google PageSpeed Insights, GTmetrix, or Lighthouse.
Check for mobile-friendliness and responsive design.
Evaluate the site's current backlink profile using tools like Moz or Ahrefs.

Use tools like Screaming Frog, Ahrefs, or SEMrush to crawl the website and detect issues such as broken links, duplicate content, and missing metadata.
Assess website speed and performance using Google PageSpeed Insights, GTmetrix, or Lighthouse.
Check for mobile-friendliness and responsive design.
Evaluate the site's current backlink profile using tools like Moz or Ahrefs.

Competitor Analysis

PHASE - 4

Analyse competitors’ websites using tools like SEMrush, Ahrefs, or SpyFu to uncover their keyword rankings, backlinks, and content strategies.
Identify competitors’ high-performing pages and replicate their success.
Examine competitors’ technical setups, such as site speed and structure.
Use insights to develop a differentiated and more effective SEO strategy.

Analyse competitors’ websites using tools like SEMrush, Ahrefs, or SpyFu to uncover their keyword rankings, backlinks, and content strategies.
Identify competitors’ high-performing pages and replicate their success.
Examine competitors’ technical setups, such as site speed and structure.
Use insights to develop a differentiated and more effective SEO strategy.

PHASE - 6

Technical SEO Improvements

Fix crawl errors, broken links, and sitemap issues.
Implement schema markup to improve SERP visibility.
Set up canonical tags to avoid duplicate content penalties.
Improve website speed by optimizing server response times, enabling caching, and using a content delivery network (CDN).

Fix crawl errors, broken links, and sitemap issues.
Implement schema markup to improve SERP visibility.
Set up canonical tags to avoid duplicate content penalties.
Improve website speed by optimizing server response times, enabling caching, and using a content delivery network (CDN).

PHASE - 8

Link Building & Outreach

Identify potential link opportunities through competitor backlink analysis.
Conduct email outreach to secure guest post placements or backlinks from authoritative sites.
Create shareable content like infographics, case studies, or whitepapers to attract natural backlinks.
Disavow toxic backlinks using Google Search Console to maintain a healthy link profile.

Identify potential link opportunities through competitor backlink analysis.
Conduct email outreach to secure guest post placements or backlinks from authoritative sites.
Create shareable content like infographics, case studies, or whitepapers to attract natural backlinks.
Disavow toxic backlinks using Google Search Console to maintain a healthy link profile.

Performance Tracking

PHASE - 9

Set up Google Analytics and Google Search Console to monitor traffic, impressions, and clicks.
Use tools like Ahrefs or SEMrush to track keyword rankings and backlink growth.
Generate monthly reports showing progress against KPIs and campaign milestones.
Use data insights to refine strategies and identify areas for improvement.

Set up Google Analytics and Google Search Console to monitor traffic, impressions, and clicks.
Use tools like Ahrefs or SEMrush to track keyword rankings and backlink growth.
Generate monthly reports showing progress against KPIs and campaign milestones.
Use data insights to refine strategies and identify areas for improvement.

Ongoing Optimisation

PHASE - 10

Perform regular audits to address new technical issues and maintain performance.
Explore additional keywords and content opportunities as trends evolve.
Scale outreach campaigns to secure more backlinks and partnerships.
A/B test on-page elements (e.g., CTAs, content layout) to maximise conversions.

Perform regular audits to address new technical issues and maintain performance.
Explore additional keywords and content opportunities as trends evolve.
Scale outreach campaigns to secure more backlinks and partnerships.
A/B test on-page elements (e.g., CTAs, content layout) to maximise conversions.

Hover Over Boxes For Key Points Of Each Phase & Summary

Search Engine Optimisation

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